Many college applications ask this question on the college application: Why do you want to attend this college? Admissions boards are looking for several things in your response.
In all your essay responses, and in your entire application package, they are ensuring that your written word is perfect and without grammatical error. This means that you have the writing skills necessary to be articulate and accurate, but also that you have also taken great time and care in completing your application materials.
Even more important than how your write your response is the message itself. Have your thoughtfully considered why you want to attend this college?
College boards don't want you to tell them about their academic programs or first class facilities. This is just regurgitating the college brochure or information found on the website. If you can, however, draw a clear connection between your learning goals, aspirations, and hopes for the experiences you desire during your college years and what you know the college can provide then you have given a meaningful, thoughtful response that a college admissions officer would take notice of.
When responding in essay format on college applications, it is also important to remember that you are always telling the "story of you" as a student, but also as an individual. Much of the student information, such as transcripts, test scores, and high school activities are listed elsewhere on your application. The essay portion is your opportunity to share the unique, open elements about you that are not shown other places. When answering the question, Why do you want to attend this college? an open, honest, thoughtful answer is what college boards are looking for.